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Where the 10% Goes: Expanding Opportunity for Veteran Entrepreneurs

How Veteran Brands nonprofit partners help veterans build businesses, find careers, and strengthen their families after service.

IP
IVMF Program Team
D'Aniello Institute for Veterans and Military Families
6 min readMay 10, 2026
Where the 10% Goes: Expanding Opportunity for Veteran Entrepreneurs

When a veteran has access to capital, mentorship, and community — they don't just survive the transition. They lead it.

IVMF Program Team

Every subscription on Veteran Brands contributes to something larger than a single purchase. Through our commitment to direct 10% of net subscription profits to nonprofit partners, every dollar connects to real programs that serve veterans and their families.

One of those partners — the D'Aniello Institute for Veterans and Military Families (IVMF) at Syracuse University — has been at the forefront of veteran entrepreneurship research, training, and program delivery for more than a decade.

The Challenge: Transition Without a Roadmap

More than 200,000 service members transition out of the military each year. Many have leadership experience, operational skills, and the kind of discipline that makes great entrepreneurs — but few have direct access to the business training, capital networks, and mentorship pipelines they need to start.

That's where organizations like IVMF step in.

Programs That Build Pathways

IVMF's programs span the full spectrum of veteran transition support:

  • Entrepreneurship Bootcamps: Intensive training programs that teach veteran founders how to launch, fund, and scale businesses.
  • Career Pathways: Employment preparation, credential translation, and employer partnerships that help veterans find meaningful civilian careers.
  • Research and Policy: Data-driven insights into veteran workforce participation, entrepreneurship trends, and family economic resilience.
  • Family Support: Programs that recognize the full household impact of military service and transition.
When a veteran has access to capital, mentorship, and community — they don't just survive the transition. They lead it.

Where the 10% Creates Impact

When Veteran Brands directs 10% of net subscription profits to nonprofit partners like IVMF, that funding supports direct program delivery. It helps more veterans attend entrepreneurship training. It helps families access support services. It fuels research that informs better policy.

This isn't charity. It's infrastructure for the veteran-owned economy.

A Commitment You Can See

Veteran Brands supports 10 nonprofit partners — each focused on a different dimension of veteran and family well-being. From entrepreneurship to adaptive sports, from housing to mental health, the 10% commitment reaches across the full landscape of veteran support.

Every story in this series will show you where that commitment lands — the programs, the people, and the outcomes.

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